P6: Identify the channels and platforms to be used for the distribution of the new product
There are many places I need to consider about the distribution and marketing of my product.
The main areas I need to market and distribute my app would be in an app store, this is because it will be able to be accessed by the public with ease rather than having it on a singular website that people may not even trust. App stores are trusted app distributors. My main options for app stores are: Google Play store, the Amazon App store and the Apple App store.
There are many platforms that I could use to market my app. However I think that the best platforms that I could use to market the app would be through social medias such as Facebook, Twitter, Instagram, Snapchat etc. The reason for this is because of the amount of people who use these platforms everyday. It is very easy for people who use these social medias to stumble upon an ad for a new product, whether its because they have similar interests to what the product is about, or because someones friends or followers on these social medias have shared it so that others on their friends/followers list can see, or even because of the fact that it is just on their timeline as a suggested advert, this makes it the easiest way to market the app, using these platforms to market, with Facebook and twitter being the most useful. The fact that you can create an account for free and it does not cost anything to upload posts means that there is essentially free marketing here making it one of the most useful and convenient marketing methods.
The devices in which my app would be available on would be on mobile smartphones and tablet computers. These would be the best devices as then you can have access to the app whenever you want, and for a health and well-being app, this part is essential. Making this app available on other platforms would be a good idea, as once the app is completed, it would be very easy to make a website based on the app, which means that the discoverability of the app will go up even further. But since the primary focus should remain a mobile phone as it is the most used device for whenever and wherever kinds of apps which is exactly what this health and well-being app is all about.
There are many platforms that I could use to market my app. However I think that the best platforms that I could use to market the app would be through social medias such as Facebook, Twitter, Instagram, Snapchat etc. The reason for this is because of the amount of people who use these platforms everyday. It is very easy for people who use these social medias to stumble upon an ad for a new product, whether its because they have similar interests to what the product is about, or because someones friends or followers on these social medias have shared it so that others on their friends/followers list can see, or even because of the fact that it is just on their timeline as a suggested advert, this makes it the easiest way to market the app, using these platforms to market, with Facebook and twitter being the most useful. The fact that you can create an account for free and it does not cost anything to upload posts means that there is essentially free marketing here making it one of the most useful and convenient marketing methods.
The devices in which my app would be available on would be on mobile smartphones and tablet computers. These would be the best devices as then you can have access to the app whenever you want, and for a health and well-being app, this part is essential. Making this app available on other platforms would be a good idea, as once the app is completed, it would be very easy to make a website based on the app, which means that the discoverability of the app will go up even further. But since the primary focus should remain a mobile phone as it is the most used device for whenever and wherever kinds of apps which is exactly what this health and well-being app is all about.
P7: Create a project proposal specification document for the new product
Here is the proposal document I have made for the planned app to pitch to a client.
Proposal by Kian Whinn on Scribd