P1: Produce a proposal for the original media product to meet the client brief
The slideshow below contains my proposal for my promotional video in which I plan to create for this unit.
During my research, I looked at a promotional video to get ideas of what it should look like and what the conventions are. (The conventions will be discussed later in M3).
P2: Create sample materials to support the proposal
Here are the first initial ideas I have for my promotional video in terms of the locations:
p2- ideas by Kian Whinn on Scribd
Here are the first pages of my storyboard and script. For these I have begun to consider where and what I'm going to film in terms of the order they will be filmed. I needed to be able o structure them accordingly to give me an idea of how they need to look for the final piece. One of the scenes that can be seen in he scrip and storyboard below takes place in the Market Square which I will most likely need to ask permission for, as well as filming om the property of Queens College in order to film the Mathematical Bridge up close and personal.
My Promotional video may need text as well, so I have found 6 different font ideas which I think will look good in the finished video. My favourite one is number 2 because it manages to keep formal qualities while still looking like a nice fun font type.
1) I chose this font because it stands out and is creative, it would be an asset to the video, but because it is a video for a competition, the text needs to be more formal, and this font is not formal.
2) I chose this font because it stands out, is bold and is creative and stands out, while remaining formal, this text has the even mix of these factors so I may use this font.
3) I chose this font because it is bold, stands out and formal, however, it lacks creativity and although would be good for the video, is still a boring font. I may use this font however.
4) I chose this font because it is very bold and would stand out very easily and is very good for getting information across in the form of subtitles and names. This font however, is not very creative and would not be the best option for explaining things where needed. Yet I may choose this font.
5) I chose this font because it is creative, but looking at it again I noticing that it is slightly difficult to read and is not formal at all. I will not be using this font.
6) I chose this font because it is formal and because it is clear and bold. However it lacks creativity and is quite the boring font. Too boring for an attractive video, I will not be using this font.
After looking at all the fonts in detail, I have decided that I will be using font 2 (Castellar) because it has the balancing in formality and creativity as well as being able to stand out.
2) I chose this font because it stands out, is bold and is creative and stands out, while remaining formal, this text has the even mix of these factors so I may use this font.
3) I chose this font because it is bold, stands out and formal, however, it lacks creativity and although would be good for the video, is still a boring font. I may use this font however.
4) I chose this font because it is very bold and would stand out very easily and is very good for getting information across in the form of subtitles and names. This font however, is not very creative and would not be the best option for explaining things where needed. Yet I may choose this font.
5) I chose this font because it is creative, but looking at it again I noticing that it is slightly difficult to read and is not formal at all. I will not be using this font.
6) I chose this font because it is formal and because it is clear and bold. However it lacks creativity and is quite the boring font. Too boring for an attractive video, I will not be using this font.
After looking at all the fonts in detail, I have decided that I will be using font 2 (Castellar) because it has the balancing in formality and creativity as well as being able to stand out.
M1: Justify content, distribution and marketing methods identified for the planned production to meet a client brief
Content and the client
The client, Cambridge City Council has asked my company: Colossal Creations to create audio-visual content to promote Cambridge for the regional culture awards as part of the Cambridge Culture Campaign, they want to win this competition so I must make sure to focus on culture throughout this video rather than just advertise Cambridge for tourism as the client brief they have given us clearly states to focus on culture otherwise we will not profit from the production (we won't get paid.) They do not ask for a specific culture so I am going to focus on art such as the creativity of paintings as the art is something truly special and the architecture, because it is now being mixed with unchanged buildings that will go down in history, and more urban designs to conform to a more modern age and people of our generation. Art is a key part in culture and no matter where you look, it will always be there in some form, like architecture. My main target audience is the judges of the competition, but my secondary target audience is anyone who wants to come to Cambridge as the client might want to use this promotional video to promote Cambridge to travellers and tourists.
Marketing and Distribution
The video is going to be about Cambridge, so it would be fitting to distribute it onto the Cambridge City Council's website and on social media pages to do with Cambridge, and since I am going to incorporate Cambridge University into my video, it would be fitting to distribute it on their sites too. It's common knowledge that the Cambridge University has many college, but publicity for other things associated with such as the museums would be gratefully accepted. And as it is promoting Cambridge, the council will have no reason to object to filming. This would be good for the council because it means that not only is this video easy to find for interested tourists, it would show that the council is proud to have that video there, which would in turn, mean that they are proud of the city Cambridge. This is because they are trying to win the competition so they will have to have it on there to show that they want to win the competition, and as secondary use, to promote Cambridge's culture and advertise it to tourists in hopes that more people come to visit Cambridge.
This video will shown on a cinema screen at the culture festival too so it is visible to the audience and judges in the competition. This is because i want to make sure I have the biggest audience possible, which also means I have to ensure the content is appealing to a large audience and is family friendly. And should the council decide to use this video afterwards to advertise Cambridge, not only would it be distributed online, but also on television as an advert. This means that BBFC, OFCOM and ASA regulations must be considered (see M2.) This has to happen as this is how the judges (and the others in the competition) will see the video, and it would be good for Cambridge to win as it would persuade more people to move to and visit Cambridge if Cambridge won the competition, but the only way this would be possible is by showing the video to the judges and the competition on that big cinema screen.
The video could also be distributed on social media via Facebook, Twitter and YouTube. This is because when something is liked on YouTube, it will be shared with friends and family, and the more people who share it, the more people view and the video will just branch out, more likes, retweets and shares means more views and then the video goes viral, attracting more attention from the audience resulting in more people wanting to come to Cambridge. This would be good for Cambridge as the secondary use for this video is to advertise Cambridge to tourists, so the more people that share the video, the more people see it, and the more chance a new interested tourist will come to Cambridge, or alternatively, someone wanting to live in Cambridge.
This video will shown on a cinema screen at the culture festival too so it is visible to the audience and judges in the competition. This is because i want to make sure I have the biggest audience possible, which also means I have to ensure the content is appealing to a large audience and is family friendly. And should the council decide to use this video afterwards to advertise Cambridge, not only would it be distributed online, but also on television as an advert. This means that BBFC, OFCOM and ASA regulations must be considered (see M2.) This has to happen as this is how the judges (and the others in the competition) will see the video, and it would be good for Cambridge to win as it would persuade more people to move to and visit Cambridge if Cambridge won the competition, but the only way this would be possible is by showing the video to the judges and the competition on that big cinema screen.
The video could also be distributed on social media via Facebook, Twitter and YouTube. This is because when something is liked on YouTube, it will be shared with friends and family, and the more people who share it, the more people view and the video will just branch out, more likes, retweets and shares means more views and then the video goes viral, attracting more attention from the audience resulting in more people wanting to come to Cambridge. This would be good for Cambridge as the secondary use for this video is to advertise Cambridge to tourists, so the more people that share the video, the more people see it, and the more chance a new interested tourist will come to Cambridge, or alternatively, someone wanting to live in Cambridge.