P1: Describe an existing media advertising campaign
Representation in adverts
The "This Girl Can campaign represents not only females as a gender, but also in religion in a positive way. It is aiming to encourage women of a wide age range (14 - 65) to get into sport and exercising more, regardless of shape, size and ability. Convincing women not only to do it, but do it confidently and to ignore the negative stereotypes surrounding women. The adverts show women doing sport activities which is stereotyped as a male-dominated area, and most sports are considered "un-ladylike" especially martial arts and boxing, and other combat sport activities, so seeing the women in this advert doing these activities allows women to feel more confident about doing it and ignore and subvert the stereotype. It is bringing the message to all women regardless of what the stereotypes, culture or religion say. |
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This is an example of an advert that negatively represents females. It was so bad that it got banned. This advert is bad because it tells women if they don't have a body like this, don't go outside, and makes women feel bad and insecure about their own bodies. Making them hope the protein pills will help that, which is won't. What is more, the girl is photoshopped. This avert implies that a woman is not good enough unless she has a body like that, which is ridiculous. Luckily this advert was banned not long after release. |
Advert 1 - Avengers infinity war
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Marvel has had many different multi media advertisement campaigns in the 18 connected MCU films. One of the more memorable examples was Avengers: infinity war, which was released in cinemas on April 20th.
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Advert 2 - Share A Coke
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Share a coke is a good advertising campaign because it made coke feel more personal to the consumer. It advertised using social media, such as Twitter, involving celebrities such as Jessica Lowndes, it also used billboards bus adverts and TV adverts.
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Advert 3 - This girl can
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This girl can is a very good advertising campaign. It brought women together and encouraged more to do sporty activities, without shaming or sexualising them. It advertised on social media, magazines and TV.
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