P4: Create production materials to be used in the original media product
Here is a video of me putting up my camera getting ready to film a location. My friend and fellow media pupil Gianfranco filmed this.
Here are 5 rushes of my production that will be included as well an explanation as to why some parts of some of the videos may not be included
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This rush is one I will have no problem using as it is a still shot, however the audio will have to be cut out as there is nothing but wind and crowd noise which is not a good idea to include.
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This rush is a good shot to use, but in the video there are a few zooms which do not make the video good, so they will have to be removed along with the audio for the same reasons as rush one.
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This rush will be used as it fits my script, but there is a zoom that is not needed and will have to be removed along with the audio.
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This rush is a fine panning shot, and will be used after the audio has been removed, but since this is a rather long video, i may speed it up or cut the end out
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Although this rush will be used i will have o cut the middle section showing the kitchen out as it isn't necessary for the video. The audio will need to be cut out as the narrator will be talking through this shot like all of them, and music will be played in the background so not real world audio is required.
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Here is where I downloaded the music I used in my video. It says I am legally allowed to use this piece of music as long as the video includes the license text highlighted in bold in the screenshot (left).
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I have made a risk assessment to ensure all situations that could cause a potential risk are checked and analysed to ensure the highest amount of safety. I used my pre-production materials to guide and structure my production to make sure it did not go against the client brief.
M3: Create production materials that follows the codes and conventions of the chosen genre for the media product
While doing my pre-production, I conducted research about the conventions about promotional videos and by watching promotional videos distributed onto YouTube, I found out that the conventions remained very similar to each other.
The codes and conventions for promotional videos are:
- Inform about the thing the video is promoting
- To have a good appearance (what the audience are watching and how it comes across)
- Music to set the tone and mood of the video
- Promotional videos can also include interviews, however this is not a necessary convention and also more of an optional thing.
- Different shots and shot types. The shots should not be repetitive and there should be a varied range of shot types.
- Keeping basic transitions and titles.
- The length of the promotional video should be between 1 and 6 minutes. No more, no less.
- The video should have well lit and bright shots to keep a positive feel and because it makes the video look nice.
Promotional video analysis and how it follows the conventions
Mise-en Scene
Lighting: Bright lighting, with the sun shining and blue skies, people are smiling and having a nice time while getting on with their day. This gives the video a warm feeling and keeps a positive tone throughout the video.
Good lighting makes everything look better, making more people want to go there as it entices the audience.
Lighting: Bright lighting, with the sun shining and blue skies, people are smiling and having a nice time while getting on with their day. This gives the video a warm feeling and keeps a positive tone throughout the video.
Good lighting makes everything look better, making more people want to go there as it entices the audience.
Costumes: When it comes to costumes in promotional video, they should just be normal and everyday clothing, this is what this promotional video does, this is good because it shows that anybody can go there and there isn't a certain dress code you need to follow in the norm.
Location: The city is Dubai located in the United Arab Emirates. Obviously for a promotional video, shooting on location is key, as you need to be able to capture the city as it is, and the everyday cycle of normal people walking on the streets doing their own thing, can only be captured by filming on location, as well as the natural lighting which can only be captured on location.
Actors: There is no real acting involved, instead people are just asked if they can be filmed doing their own thing and going about their business as they would normally, there are different age groups, ethnicity, religion, etc. that can be considered when filming, even job roles can be considered. This makes Dubai look like a welcoming place and invites more people to visit.
Movement: There are lots of people, walking on the streets, playing sports, engaging in events and just enjoying family time, this makes Dubai seem like a very fun place to visit.
Props: In terms of props, there wasn't much to show, however, there were a few shots of cars driving to a location and there were a few shots of people with alcohol, which is enticing to adults who may want to go somewhere for a break.
Camerawork: The camera seems to be moving all the time, and the shots differ, from establishing shots to panning shots and long shots when it comes to looking at the architecture and different buildings, and close ups when it comes to looking at what some of the people and animals are doing. The camerawork is effective here as it keeps the video lively and positive and helps to keep the positive tone and mood of the video. The different shots also allow the viewers to see different parts of Dubai as no two shots are the same in this promotional video.
Editing: The editing in this video is a mixture of slow and fast paced cuts, however the fast camera movements make some of the slow paced cuts look fast. The editing is good because it grabs the audience effectively as it keeps on one thing long enough to get them interested and then moves on to the next thing. So all the movements in this video put together helps to make you want to go and visit Dubai.
Sound: There is no sound in this video other than the positive and lively music, however, this is good because this video has no need of a narrator and voice over as the visuals promote the city just fine on their own, with the music helping to set the positive mood.
Editing: The editing in this video is a mixture of slow and fast paced cuts, however the fast camera movements make some of the slow paced cuts look fast. The editing is good because it grabs the audience effectively as it keeps on one thing long enough to get them interested and then moves on to the next thing. So all the movements in this video put together helps to make you want to go and visit Dubai.
Sound: There is no sound in this video other than the positive and lively music, however, this is good because this video has no need of a narrator and voice over as the visuals promote the city just fine on their own, with the music helping to set the positive mood.
How my promotional video reflects the codes and conventions
Lighting: The lighting is good in my video because it is bright and you are able to see all the things in Cambridge clearly without issue, and because of the bright and welcoming lighting it entices the audience, making them want to come to Cambridge more as it portrays a happy scene and therefore a warming and happy city.
Costumes: In my videos, pedestrians seeing wearing clothing are wearing normal everyday clothing, this is good because it shows that anybody can come to Cambridge and there isn't a certain dress code you need to follow in the norm.
Location: I used the Cambridge city centre and areas around there for the main locations of my filming, as it has the most things to film that link to culture. And I can get bright shots by the River Cam and other good locations there to make the city look enticing to the audience.
Actors: In terms of actors, i just used members of the public and passing pedestrians. This is because I did not need to do any interviews or do anything other than film the shots, so catching pedestrians doing their everyday normal thing within my shots is still good for my video especially within the bright shots as it makes Cambridge look like a happy and warm place which would attract more people to come and visit.
Movement: I had different scenes that involve different camera movement and I had a lot of movement from within the scenes as well, such as passing pedestrians and vehicles and people watching the busker sing a well known song which really helps bring out the positive mood and tone all throughout the video. This helps to make the video seem more lively and positive and just more welcoming and also helps the viewer to think of Cambridge of this too.
Camerawork: The camera shots I used were a mix of still and moving shots, which links to the conventions and the brief as they both say a range of shots should be used. The fact that I have this mix of shots allows the user to stay interested by having time to look at everything in the shots and then have it switch long before the audience would get bored of it, keeping them enticed, and interested and with every shot, increases the chances of them wanting to come to visit Cambridge. I also made sure I filmed at the bright hours to make sure the visuals were the best they could be.
Editing: I used mainly slow cuts and fades in my video, but the shot types can help to make it seem faster at times, but none of the shots drag on to bore the viewer. The shot fades and cuts are basic, with this kind of video, little is more when it comes to going to the next shot, so no visual is lost due to fancy transitions and long fades. This editing makes the video more professional and organised and helps to increase the effectiveness of the video promoting Cambridge.
Sound: In terms of music, I chose the piece district 4, which is a lively, positive song which puts you in a good mood, so it helps to promote what you see in the video. The brief said I do not need to create my own music, and I can use copyright free music and district 4 is copyright free. I also used a narrator in the video, I asked one of my friends to be this narrator and they can be heard throughout the video. The sound and music is good as it helps to make the promotional video more positive and keeps the viewer in a good mood, while the narrator informs the viewers of Cambridge and makes the audience want to visit.
Editing: I used mainly slow cuts and fades in my video, but the shot types can help to make it seem faster at times, but none of the shots drag on to bore the viewer. The shot fades and cuts are basic, with this kind of video, little is more when it comes to going to the next shot, so no visual is lost due to fancy transitions and long fades. This editing makes the video more professional and organised and helps to increase the effectiveness of the video promoting Cambridge.
Sound: In terms of music, I chose the piece district 4, which is a lively, positive song which puts you in a good mood, so it helps to promote what you see in the video. The brief said I do not need to create my own music, and I can use copyright free music and district 4 is copyright free. I also used a narrator in the video, I asked one of my friends to be this narrator and they can be heard throughout the video. The sound and music is good as it helps to make the promotional video more positive and keeps the viewer in a good mood, while the narrator informs the viewers of Cambridge and makes the audience want to visit.